Revolutionary Products and Data Analytics
Game-changing, revolutionary tools and technology to solve specific challenges unique to Intercollegiate Athletics and Professional Sports.Show more
From the creators of GoalQuest- a company that delivered innovative solutions for student enrollment and retention to more than 500 institutions, our focus is on developing products that drive measurable results for college athletics and professional sports. We believe these organizations can benefit tremendously from technology solutions that better engage constituents and analyze data to capitalize on growth opportunities.
Yet beyond ground-breaking technology solutions, we’re also an extension of your team- comprised of experts and analysts who bring a watchful eye and strategic thinking to all areas of your business.
This comprehensive program drives fan acquisition, engagement and retention, fueling data capture and revenue growth for athletic departments and sports organizations. It’s based on the issuance of a “FanID” to your fans (like a frequent-flier number, expect for fans). That’s their gateway to a web and mobile experience that elevates fan engagement, influences their behavior and extracts data insights that drive revenue.
One of the most innovative features of FanGauge is Ticket-Linking, a proprietary, integrated user experience that identifies fans attending games (we know you have scan data of WHICH tickets are used. What you probably don’t know is WHO is using the ticket). Knowing WHO is in your venue is a critical key to driving user experience and revenue.
Fan retention is a challenge for every organization. You’re not just competing against the other team, you’re competing against living rooms, man caves and Buffalo Wild Wings, all of which provide a rich fan experience. Attendance is declining across all sports- in both the college and professional worlds. Our 15+ years of retention expertise is dedicated to keeping the fans you have and optimizing their LTV (lifetime value) potential as your customers.
FanGauge is so much more than a loyalty program; it’s backed by our marketing and data experts who ensure the three program goals (fan acquisition, engagement and retention) are always optimized.
ESP Data Analytics
ESP Data Analytics is the process of inspecting, scrubbing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision making for sports organizations. Our technique focuses on knowledge discovery for predictive rather than purely descriptive purposes, and it was designed to address the specific needs- and opportunities of sports organizations.
In the world of sports, there is a great deal of data that is often underutilized- in part because data experts may not be part of the organization, or because the right analytical tools, experience and strategies are not used or available. Data insights can be gleaned from a variety of information, including:
- Ticket purchases (trends, timing, locations, sources, retention and more)
- Attendance (frequency, seat location, games)
- Demographic Info (donors, alumni/ae, proximity, income, giving history and more)
- Psychographic Info (attitudes, purchasing habits, social media and more)
This Student Athlete success program was built by the founders of GoalQuest- creators of revolutionary tools for student retention. The program consists of web and mobile-deployed learning modules that communicate important success information and NCAA compliance reminders and education to student athletes. Our staff monitors and optimizes the program, and when warning/critical activity occurs (student athletes identified as high-risk or attrition candidates), we discuss our findings with the institution/athletic dept. to address the situation. The content foundation is a proprietary library of information that benefits students athletes during their three critical stages (in the classroom, on the field and off the field). Topics include:
- Time management
- Study skills
- Fan management
- (there are more than 100 content topics)
With a vast library of content written by student retention experts, a robust deployment platform and analytics that monitor student athlete engagement, SA360 brings a revolutionary approach to engaging and helping student athletes succeed.